A strong commitment to quality and innovation, has seen us move from pen and paper (PAPI) based surveys to our own in-house survey application (CAPI) that has minimized errors in data collection. We also employ the latest research techniques, and in 2014 were the first to conduct a Randomized Controlled Trial in the field of political science in India.

We work with our clients right from conceptualization to implementation and design each study specific to the research questions of the client. The rigor in our methods combined with our data collection techniques suited to the diverse demography of India, give us an edge over conventional survey research firms.

We at Cicero believe that every plan, every action, every strategy must be an informed one. Employing rigorous research methods, sophisticated data collection techniques and nuanced analytics, the team at Cicero conducts exhaustive empirical studies that enable our clients to have the data required to make informed decisions and understand contexts in a holistic manner.

We follow high ethical standards in conducting surveys and research projects on public opinion, in accordance with the WAPOR (World Association for Public Opinion Research) and ESOMAR (European Society for Opinion and Marketing Research) Code of Ethics. We ensure informed consent of the respondents and observe various precautions to maintain respondent confidentiality and privacy.

We share with our clients a full description of the method employed with relevant standard disclosures regarding methodology while according top priority to data security.